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Notice of Governance Work Plan (2019-2021)

Provinces、Autonomous Region、Market Supervision Bureau (Department) of Municipalities and Xinjiang Production and Construction Corps、Commissioner)：

The "Work Plan for the Control of Key Counterfeiting and Substandard Areas (2019-2021)" is now issued to you，Please implement it based on actual conditions。

State Administration for Market Regulation

January 3, 2019

　　Work Plan for the Control of Key Areas of Counterfeiting and Substandard Products (2019-2021)

Strictly crack down on the production and sale of counterfeit and shoddy goods、Maintain market order of fair competition，It is an inevitable requirement to meet the people’s growing needs for a better life，Is an important task to build a legal, international and convenient business environment，It also promotes my country’s economic transformation and upgrading、Strong support for achieving high-quality development。In order to further promote the governance of key areas of counterfeiting and shoddy products，Develop this work plan。

1. Overall requirements

(1) Guiding ideology。Guided by Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era，Comprehensive implementation of the 19th National Congress of the Communist Party of China and the Second Central Committee of the 19th Central Committee、Spirit of the Third Plenary Session of the CPC Central Committee，Earnestly implement the Party Central Committee、Decision-making and deployment of the State Council，Insist on combining centralized rectification with daily supervision，Reform and innovate regulatory systems and mechanisms，Strengthen the governance of key areas and markets，Strictly investigate and deal with counterfeit and shoddy illegal activities，Promote legalization, internationalization and facilitation to continuously improve the business environment。

(2) Work objectives。Carry out special governance in a steady and orderly manner，Investigating a number of major counterfeiting and shoddy cases，Purify production sources and distribution network，Effectively curb the high incidence of counterfeiting。By 2021，The comprehensive law enforcement capabilities of market supervision and the level of supervision modernization have been significantly improved，The working mechanism is more perfect，The business environment is further optimized，People can buy with more confidence，Use it with more confidence，Eat more confidently。

(3) Basic principles.

Adhere to problem orientation。To relate to the lives and health of the people、Focus on the prominent issue of counterfeiting and shoddy property safety，Continue to carry out special rectification，Continuously improve preventive measures，Effectively resolve systemic regional risks。

Give full play to synergy advantages。Strive to give full play to the institutional advantages of comprehensive law enforcement in market supervision，Promote traditional supervision methods to cross regions、Full chain supervision transformation，Plugging regulatory loopholes，Improving law enforcement efficiency，Effectively eradicate the production, supply and marketing chain of counterfeit and shoddy goods。

Strengthen technical support。Strengthen the R&D and application of information technology in law enforcement and supervision，Strive to build an integrated information platform for market supervision，Strengthen the discovery of illegal clues、Collect、Screening、Digging、Early Warning，Be prepared beforehand、Precision Strike。

Promote social co-governance。Leverage the self-discipline and restraint role of industry organizations，Implement the main responsibility of enterprises，Encourage the media and the public to participate in supervision，Fully mobilize the enthusiasm of all parties，A situation of fake and shoddy governance involving multiple parties。

二、Focus on special management of rural markets，Facilitate the implementation of rural revitalization strategy

(1) Strengthen rural market supervision。Improving the dafabet casino mobile appdaily supervision and inspection system focusing on random inspections，With food、Small appliances、Cleaning products、Focus on daily consumer goods such as hardware and electrical materials，Strengthen supervision of areas with high incidence of counterfeiting and shoddy products, such as rural markets and urban-rural fringe areas，Urge operators to establish and improve purchase and sale ledgers and certificate and invoice requesting systems。For the counterfeit and shoddy goods found during the inspection、“Three Nos” products must be tracked and traced，Digging into the organizers of illegal activities、Implementer，Eradicate the sales network，Clean up the sources of production，Investigate and deal with "black workshops" and "black dens" that produce and operate without licenses in accordance with the law，Discovered unlicensed business activities that are not within the investigation and punishment responsibilities of the market supervision department，Notify relevant departments promptly for investigation，Purify the rural market environment。

(2) Focus on special law enforcement for agricultural inputs and agricultural products。In spring plowing、Carry out the “anti-counterfeiting agricultural inputs to the countryside” campaign at important times such as autumn planting，With chemical fertilizer、Focus on agricultural machinery and its accessories and other products，Strictly investigate and punish those who do not meet dafabet live casinothe standards、False labeling, unlicensed production and other quality violations。Strengthen standardization、Authentication、Measurement、Quality Enforcement，Crack down on the production of products that do not meet national mandatory standards or express standards in accordance with the law、Shifting it off as good、Illegal acts such as passing substandard products as qualified products。Strengthen the protection of agricultural product trademarks and geographical indications，Investigate and deal with trademark infringement according to law、Famous brands and fake use、Illegal acts such as counterfeiting geographical indications，Effectively safeguard the legitimate rights and interests of obligees。

(3) Vigorously strengthen the management of "copycat food"。From the production source、Distribution channels、Buy consumer terminal，Comprehensive control of "copycat food" in rural areas。Strengthen the focus on areas where the food industry is concentrated、Rural Market、Small workshop、Supervision of small shops, certified enterprises and certified foods，Focus on checking food names、Packaging、logo、Foods with identical or similar trademarks，Urge producers and operators to strictly implement food safety responsibilities。Strengthen anti-unfair competition law enforcement，Strengthen food trademark protection，Strictly investigate and deal with market confusion、False propaganda and other unfair competition behaviors，And provide trademarks to illegal producers and operators、Advertising、Authentication、Operators of packaging and other services，Carry out full-chain investigation and punishment according to law。Increase label claims for specific ingredients、Strength of supervision and inspection of foods such as content，Carry out supervision and random inspections when necessary。Food that fails the sampling inspection，Urge food producers and traders to take measures to remove them from shelves、Recall and other measures to control food safety risks，And notify the market supervision department where the relevant food production and operation enterprises are located，Severely deal with existing violations of laws and regulations in accordance with the law。

(4) Strictly investigate and punish false and illegal advertisements。Strengthen advertising-oriented supervision，Increase medical care、Drug、Food、Health food、Strength of advertising supervision in financial investment and other fields。Highlight traditional media、Spot inspection and monitoring of important Internet media advertising，Carry out special monitoring in conjunction with special rectification work，About major events、Carry out key monitoring on important festivals，Quick Disposal，Quick Disposal。Intensify the supervision of key false and illegal advertising cases，Regular exposure of typical cases，Provide a deterrent effect。Relying on the Inter-ministerial Joint Meeting to Combat False and Illegal Advertising to Strengthen Collaborative Supervision，Improve inter-departmental supervision and law enforcement linkage mechanism and information feedback processing mechanism。Formulate and introduce drugs、Medical Devices、Health food、Review standards and procedures for advertisements of formulas for special medical purposes。

三、Concentrate on special food safety management，Guarantee the safety on the tip of people’s tongue

(1) Carry out special actions for special food supervision。Focus on “One Old and One Young”，Intensify sampling inspections of health foods and infant formula foods，Continue to implement monthly random inspections of infant formula milk，Covering all certified enterprises in production and inspection items stipulated in national food safety standards，Promptly announce to the public the results of supervision and sampling inspections and penalties for unqualified food。Carry out actions to improve health food quality and safety，Focus on checking health food labels、Promotional materials、Unapproved advertisements and other claims claiming health functions、Claims to have disease prevention or treatment functions、Contains illegal activities such as false advertising of efficacy，And not organizing production according to approved content、Change the production process without authorization、Illegal addition of non-edible substances (drugs) and other illegal activities，And be severely punished in accordance with the law。Carry out special inspection of labels of infant formula milk powder in circulation，Focus on checking whether the label is marked according to the product formula registration label，Supervise and guide local market regulatory authorities to carry out the "Look Back" action on system inspection issues of infant formula milk powder production enterprises，Supervise production enterprises to implement corrective measures for problems found in system inspections。

(2) Strengthening special management of campus food safety。Joint education departments continue to develop schools、Special inspection of food safety in kindergartens，Effectively strengthen school food safety supervision，Supervise schools、Kindergarten strictly implements the main responsibility for food safety。Intensify inspections of collective dining distribution units whose main targets are students，Strengthen food safety hazard investigation and problem rectification，Strictly investigate and punish food safety violations。Cooperate with the Ministry of Education、The National Health Commission is studying and drafting the "School Food Safety, Nutrition and Health Management Regulations"，Carry out in-depth food safety knowledge activities on campus，Strengthen food safety publicity and education for students，And guide parents to actively cooperate with the school、The education department and market supervision department strengthen school food safety supervision。

(3) Promoting actions to improve catering quality and safety。Improving the food safety classification management system for catering services and gradually rolling it out across the country，Promote dafabet casino mobile appdaily supervision and inspection、Effective connection between risk classification and food safety classification management system for catering services。Compile the "Food Safety Supervision and Inspection Operation Manual for Catering Services"，Provide basis for food safety supervision and inspection of catering services，Urge catering service providers to strengthen food safety management，Strengthening training for food safety managers and practitioners，Ensure that various food safety systems are effectively implemented。Strengthen food safety supervision of online catering services，In response to media reports and public concerns about food safety issues in online ordering，Carry out special inspection of food safety of online catering services，Urge third-party online catering service platforms and online catering service providers to strictly implement the "Online Catering Service Food Safety Supervision and Management Measures" and other regulations。Focus on the processing and operation of catering services for flour products，Deploy special treatment for excessive aluminum content。

(4) Strengthening food safety warning and standards work。Innovative food safety early warning methods and food supplementary inspection、Working methods such as rapid food inspection，Actively participate in the formulation and revision of national food safety standards。Increase food adulteration、Development of testing methods for illegal additions，Develop and release 30 supplementary food inspection methods in the next three years，Build a solid technical defense line against counterfeit and substandard food，Provide technical means to curb hidden rules of food production and operation，Effectively prevent systemic risks。Increase food for infants and young children、Efforts to interpret food issues of high social concern such as campus food，Organize authoritative experts to write food safety consumption tips or interpretation articles，Entrust a professional team to produce consumption reminder animation or video，Multiple angles、Promote food safety knowledge to consumers in various ways，Boost consumer confidence。

Four、Concentrate on carrying out special management of e-commerce platforms，Purify the online market trading environment

(1) Strictly investigate and deal with illegal business activities on the Internet。Focus on outstanding issues related to the order of the online market and the vital interests of consumers，Strengthen the fight against false propaganda、False promotion、Fake orders and speculate on faith、Monitoring and governance of illegal activities such as infringement and counterfeiting。Food sold online、Drug、Electronic products、Semiconductor、Auto Parts、Children's products、Concentrated social feedback on elderly products and other items、Related to life and health、Focus on consumer products that affect public safety，Organize and carry out centralized rectification，Severely crack down on infringement of intellectual property rights and illegal sales of counterfeit and shoddy goods in the e-commerce field，Effectively maintain the order of online transactions with fair competition，Create a safe and secure online consumption environment。

(2) Strengthen supervision of online trading platforms。Comprehensive use of administrative interviews、Administrative guidance、Administrative penalties、Means of publicity and guidance，Strengthen the awareness of those responsible for market order on online trading platforms，Supervise e-commerce operators、In particular, platform operators perform legal responsibilities and obligations，Consciously regulate business behavior，Promote fair competition。Urge e-commerce operators to improve the first question system，In accordance with "Whoever sells the goods is responsible，Whoever provides the service is responsible” principle，Promptly handle consumer complaints。Encourage and guide operators such as online trading platforms to establish and improve the compensation prepayment system，Improve dispute handling efficiency。

(3) Focus on improving online transaction supervision capabilities。Comprehensive implementation of the "E-Commerce Law"，Carefully carry out the training and publicity of the "E-Commerce Law" and the formulation and revision of related supporting rules and regulations。Accelerate the construction of a new generation of national market supervision system network supervision platform，Optimize network supervision platform functions，Improve the ability to use technical means to discover illegal clues，Improving the pertinence and accuracy of monitoring and supervision。Focus on optimizing electronic data forensics technology and forensics methods，Carry out in-depth research on basic law enforcement practices，Accelerate the research and formulation of guidance on electronic data forensics，Solving evidence collection problems in the investigation and handling of Internet illegal cases。

(4) Vigorously promote comprehensive management of network supervision。Give full play to the role of the Internet Market Supervision Joint Meeting Mechanism，Vigorously promote cross-department joint inspections、Joint interview、Joint warning。Strengthen the connection between the implementation of the "E-Commerce Law" and the "Food Safety Law", "Product Quality Law", "Consumer Rights Protection Law", "Trademark Law", "Advertising Law" and other related laws，Strengthen market supervision synergy，Strengthen market supervision synergy。Guide industry organizations and the public to participate in online market governance，Give full play to the role of industry self-discipline and social co-governance，Gradually build complementary advantages、Division of labor and collaboration、Smooth communication、Comprehensive and coordinated network market supervision pattern。

　五、Focus on special governance in the certification field，Effectively maintain the order of the certification market

(1) Strictly investigate and deal with unlicensed CCC certified products。Implement the "Opinions dafabet casino mobile appof the State Council on Strengthening the Construction of Quality Certification Systems to Promote Total Quality Management"，Strictly investigate and punish products listed in the CCC certification catalog that leave the factory without certification、Sales、Import，Fake、False use、Buy and sell CCC certificate，And the certification certificate revocation or suspension period，Products that do not meet certification requirements will continue to be shipped、Sales、Illegal activities such as importing。For wires and cables、Small appliances、Children's products、Electrical products、Motor vehicle、Firefighting products、Key areas such as organic product certification，Organize market supervision departments in some regions to conduct random inspections of certification validity on local physical markets and large e-commerce platforms，Disclose to the public the certified products found not to meet the certification requirements，Guide and urge relevant certification agencies to handle the certified products in accordance with relevant regulations。Certified enterprise、Relevant certification agencies have committed illegal acts，Carry out serious investigation and punishment in accordance with the law。

(2) Increase supervision of the certification and testing market。Strengthen inspection, testing, certification agencies and certified enterprises、Linked supervision of products，For management system、Buy and sell certificates in the field of voluntary certification of products and services、False authentication and other illegal activities，Focus on special rectification of certification and testing chaos，Strictly investigate and punish unauthorized activities in accordance with the law、Engaging in certification activities beyond the approved scope、Add or delete certification bodies that have omitted certification procedures，and tampered with data、Inspection and testing institutions that issue false test data and results and other violations of laws and regulations。Severely crack down on illegal inspection, testing, certification activities and counterfeiting、False use、Buying and selling certification certificates or certification marks，Ensure the validity and credibility of certification。

(3) Carry out special supervision of certification implementation agencies。Comprehensive implementation of "double randomization、A public regulatory requirement，Organize compulsory product certification、Voluntary certification (system、Product、Services) and other fields of special supervision work，Unified regulatory principles and objectives，Certification result confirmation check。Based on the different characteristics and industry risks of certification implementation agencies，Passed certification file verification、On-site inspection by certification bodies and enterprises、Certification result confirmation check、The certification personnel supervise the practitioners through various methods such as witnessing and inspection，Severely deal with institutions with problems in accordance with relevant regulations。

(4) Strengthen online verification of CCC certified products。Make full use of the "cloud bridge" role of CCC certification，Strengthen the connection of CCC certification information data with large e-commerce platforms，Check home appliances on e-commerce platforms online、Toys、Sockets and other CCC certified products，Remove products without certificates or with expired certificates。Establish a "two-way" feedback mechanism for CCC certification risks，Promptly push and prompt CCC certification quality risks to the e-commerce platform。Dynamicly collect internal random inspection information of e-commerce platforms and safety hazard issues concentratedly reported by consumers，Implement risk monitoring and big data supervision of certified products。

Six、Insist on building unity，Establish and improve the system and mechanism to control counterfeiting

(1) Improve the mechanism for accepting and handling complaints and reports。Gradually integrate the original industry and commerce、Quality Inspection、Food and Drugs、Price、Intellectual property rights and other complaints reporting hotline and external website、Mobile APP、WeChat public account、WeChat mini program and other complaint reporting channels，Develop unified methods and work rules for accepting complaints and reports，Passed  “12315” a phone number to the outside world、A nationwide “12315” platform accepts it，Provide convenient and efficient complaint and reporting services for enterprises and the public，Expand sources of case clues。Implement reporting reward system，Encourage the public to report the production and sale of counterfeit and shoddy goods,Give full play to the role of social supervision，Condensing the living space of counterfeit and shoddy goods。

(2) Establishing a cross-regional cooperation mechanism for law enforcement and case handling。Aiming at the production and sale of counterfeit goods across regions、Characteristics of chaining，Explore the establishment of cross-regional clue notification、Evidence transfer、Systems such as case assistance and mutual recognition of inspection and appraisal results，Improving clue discovery、Source tracing、Territory investigation、Joint action working mechanism，Production of counterfeit and shoddy goods、Circulation、Sales form a full chain attack。Accelerate the unification of law enforcement procedures and standards，Organize areas bordering administrative divisions to strengthen joint law enforcement inspections，Eliminate regulatory gaps。

(3) Accelerate the construction of a new market supervision mechanism。Comprehensive implementation of "double randomization、An open "supervision，Gradually realize full coverage of “double random” method of daily inspection，The proportion of enterprises covered by "double random" spot inspections throughout the year reached 5%，The publicity rate of spot check results reaches 100%。Strengthen corporate credit supervision，Comprehensively promote the collection dafabet casino mobile appand sharing of enterprise-related information，Disclosed to the public through the national enterprise credit information disclosure system in accordance with the law，Strengthen corporate information disclosure、Self-declaration and credit commitment。Establish and improve the directory of abnormal business operations、“Blacklist” and credit repair system，Improving the joint punishment mechanism，Promote the implementation of various disciplinary measures。

Seven、Improve safeguard measures，Ensure that the anti-counterfeiting campaign is effective

(1) Strengthening organizational leadership。Market regulatory authorities in various regions must fully understand the importance of counterfeiting and shoddy management，Strengthen organizational leadership，Clear the division of tasks，Implement responsibilities step by step。This work plan should be combined with the actual local conditions，Response to local counterfeit and shoddy key commodities、Inspect and sort out key markets and key areas，Study and formulate targeted rectification plans、Regulatory measures and annual schedule，Promote various tasks steadily and orderly，Ensure achievement of 3-year governance goals。We must strengthen supervision and inspection at the grassroots level，Timely discover and study and solve problems encountered at work，Coordinate the handling of cross-regional cases，Listing to supervise major and important cases，Ensure the smooth progress of case investigation and handling。

(2) Strengthening law enforcement capacity building。Deepen the reform of the administrative law enforcement system，Unify by build、Authority、Requirements for an efficient market supervision and law enforcement system，Accelerate the integration of supervision and law enforcement teams，Streamline supervision and law enforcement responsibilities，Clear supervision and enforcement rules，Enhance grassroots law enforcement force，Move the focus of supervision downward。Strengthen the informatization construction of market supervision，Improving the level of smart supervision。Extensively carry out multiple levels、Wide-field business training，Enable law enforcement officers to master the business knowledge required to perform their duties，Improve case handling skills，Promote scientific supervision and enforcement、Normalization level。Accelerate the establishment of a law enforcement and supervision responsibility list system，Improving the error tolerance and correction mechanism，Realizing due diligence and compliance with orders、Accountability for dereliction of duty，Inspiring law enforcement officers to take their responsibilities,Strive to build a high-quality and professional law enforcement team。

(3) Strengthen publicity and public opinion supervision。Leverage the positive guidance and supervision of public opinion by the news media，Get the most out of your TV、Broadcast、Newspapers、Internet and other communication channels，Vigorously publicize policies and measures to control counterfeiting、Work progress and results，Interpretation of relevant laws, regulations and policies，Timely release of consumption warning tips,  Carry out science popularization activities on product anti-counterfeiting knowledge and other anti-counterfeiting skills，Strengthen public opinion monitoring，Deter the lawbreakers，Create a good social atmosphere that resists counterfeiting。Strengthen public opinion monitoring,Pay close attention to the hot issues of counterfeiting,Develop effective solutions and countermeasures in a timely manner,Resolving doubts，Responding to media and social concerns，Prevent false hype。