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Content summary: Promote the development of media integration、Constructing omnimedia has become an urgent issue we face，Mainstream media must adapt to the development of the times、To play a better role, you must answer this question well。We must clearly recognize the achievements and challenges faced by the development of media integration，Seize the opportunity of the information revolution，Accelerate the in-depth development of media integration，Create a new communication platform，Building a new mainstream media。

January 25，Comrade Xi Jinping emphasized during the 12th collective study session of the Political Bureau of the CPC Central Committee，Promote the development of media integration、Constructing omnimedia has become an urgent issue we face。We must use the results of the information revolution，Promote media integration to develop in depth，Making bigger and stronger the mainstream public opinion，Consolidate the common ideological foundation for the united struggle of the whole party and the people，To achieve the “Two Centenary Goals”、Providing strong spiritual power and public opinion support to realize the Chinese dream of the great rejuvenation of the Chinese nation。Study and implement the spirit of this important speech seriously，We must deeply understand the importance of promoting the in-depth development of media integration，Seize the opportunity of the information revolution，Building a new mainstream media platform，Strive to write a new chapter in media integration and development in the new era。

Deep understanding of the importance

Facing the continuous development of the information society、The situation where emerging media has an increasing influence，Will promote the development of media integration、The construction of omnimedia is of great significance as an urgent issue。

Adapt to the needs of the development of the times。As my country’s information infrastructure becomes increasingly improved、In-depth measures to increase speed and reduce fees，Internet penetration rate is getting higher and higher。Statistical report on China’s Internet development status，As of December 2018，The number of Internet users in my country reaches 8.2.9 billion，Internet penetration rate is 59.6%。As Comrade Xi Jinping pointed out，News clients and various social media have become the first source of information for many cadres and the masses, especially young people，And everyone can be a source of information。This means we have entered the information age。The subject and object of information are mutual、Bidirectional，Since “people are looking for information”，It is also "information to find people"。The development of media integration needs to start from "You are me、I am you" evolved into "You are looking for information、The intelligent stage of “information comes to you”。At this stage，Media simply producing content and information can no longer meet needs，To become smarter，Able to accurately distribute information to the person who needs this information。

The need to comply with the development trend of information technology。dafabet online sports betting appToday’s era，Technological progress is an important driving force for media development，Core technology is a key element of national competitiveness。Over the past 20 years，my country’s communication technology has achieved a leap from “2G following” and “3G breakthrough” to “4G synchronization”，Striding towards “5G leadership”。The iterative evolution of information technology has greatly improved the speed and capacity of information transmission，Let pictures and text、Video、Live Broadcast、Virtual reality and other information dissemination carriers are becoming increasingly abundant、News reporting methods are increasingly diverse。Mainstream media must keep up with the times，We must keep up with the pace of the information revolution，Timely master and apply advanced technology，Continuously improve communication power、Guidance、Influence、Credibility。

The need to consolidate the common ideological foundation of the whole party and the people。Where is the person，What is the focus of propaganda and ideological work。Cyberspace has become a new space for people’s production and life，It should also become a new space for our party to build consensus。Mainstream media can only turn the masses into “users”，Enhance user attraction through rich products and high-quality services、Infectiousness，Maintaining steady growth in the number of users and total user time，Profoundly affects the thoughts, words and deeds of the majority of users，Profoundly affects the thoughts, words and deeds of the majority of users、The main channel role in consolidating a common ideological foundation。

The need to meet the people’s spiritual and cultural life needs。The main contradiction in our society has been transformed into the contradiction between the people’s growing needs for a better life and unbalanced and inadequate development。Today，People are interested in higher quality、The demand for a higher level of spiritual and cultural life continues to rise，Many people regard the Internet as an important channel to meet their spiritual and cultural life needs。If mainstream media does not do enough to produce and supply Internet cultural products and services，You will lose the opportunity to win more user attention and usage。The development of media integration should transcend the limitations of news business，Expand the space and fields of content construction，Consider enriching users’ high-quality spiritual and cultural life as an important development direction。

Effectively enhance the sense of urgency

Current，Media intelligence has entered a stage of rapid development，Full media appeared、Holographic Media、All Media、Full effect media，Information is everywhere、Everything is possible、No one uses it，leading to public opinion ecology、Media landscape、Profound changes in communication methods，News and public opinion work faces new challenges。

The media integration development pattern has basically taken shape，But there is still a gap between building a media platform。From the perspective of vertical development，In recent years, traditional mainstream media have made great efforts to develop new media，The degree of integration and development continues to deepen，The achievements achieved are very significant。For example，People’s Daily promotes integration by expanding positions，As of June 2018，The cumulative number of downloads of the People’s Daily client has reached 2.400 million，The total number of Weibo Dafabet reviewsfans exceeds 100 million，WeChat public account has more than 20 million followers，The total number of new media users exceeded 3.500 million。But from a horizontal comparison，The gap between mainstream media and commercial platforms is still not small，Number of downloads by users、Open frequency、There is a big gap in terms of usage time and other aspects。

Emerging technologies are widely used，However, technology control and R&D innovation capabilities still need to be improved。Traditional media in the process of media convergence，Generally apply cutting-edge network information technology to news communication practice，Internet thinking has been significantly enhanced，Making significant progress in the application of new technologies。But most of them are still in the state of using other people’s technology，The technology used is mainly developed by others，Most of the various media “clouds” built are grafted onto commercial platforms，Not strong enough in autonomy，The scope and coverage of influence are relatively limited。

Integrated media content innovation has been recognized by society，But sustainability is not enough。The integrated development of media promotes innovation in communication methods and discourse methods，Content creation methods and expression forms are becoming increasingly rich，A large number of thoughtful people emerged、Emotional、With temperature、High-quality media convergence masterpiece。Integrated media products launched by some mainstream media，Because of its high quality、vivid、Friendliness and other characteristics win social recognition，Popular among netizens，But there are also popular works、No hot-selling products。The reason，The main reason is that the creation and production mechanism of popular products is not perfect yet，Sustainable content productivity has not yet been formed。

Seize the key links tightly

Facing the new challenges brought by the information revolution to news and public opinion work，Mainstream media serve as the party’s propaganda and public opinion position，Need to think deeply about how to seize opportunities、Accelerate the development of media integration，Create a new communication platform，Building a new mainstream media，Expand the influence of mainstream values，Let the party’s voice spread wider、Spread wider、Spread deeper，Make positive energy stronger、The main melody is higher。

Adhere to the direction of integrated development。Media competition is essentially competition for user attention。The more frequently a user uses media，The higher the value of the media、The greater the influence。Integrated development can integrate various media resources、Factors of production，Aggregation of various applications，Catalytic fusion qualitative change，Enlarge all-in-one performance，Enhance the user-friendliness and stickiness of media platforms，Form strong influence and competitiveness。The development of media integration requires coordinated handling of traditional media and emerging media、Central media and local media、Mainstream media and business platforms、The relationship between mass media and professional media。Adhere to the direction of integrated development，It’s not about “one size fits all” or “one size fits all”，But to achieve staggered development based on their respective characteristics and advantages，Form resource concentration、Reasonable structure、Differential dafabet online betting websitedevelopment、Collaborative and efficient all-media communication system。

Adhere to mobile-first strategy。The proportion of Chinese netizens using mobile phones to access the Internet reached 98.6%，Smartphones are the largest access to the Internet，Mobile Internet has become the main channel for information dissemination。With 5G、Artificial intelligence and other technologies continue to develop，Mobile media will enter a new stage of accelerated development。Mainstream media need to make good use of the results of the information revolution，Accelerate the construction of your own mobile communication platform，Make good use of commercialization、Social Internet Platform，Develop interactive、Service style、Experiential and other information services，Use mobile communication to firmly dominate public opinion guidance、Thought Leadership、Cultural inheritance、The commanding heights of communication that serve the people。

Insist on using mainstream values ​​to control emerging technologies。Technology is a “double-edged sword”。The biggest risk we face is that core technology is controlled by others，Research breakthroughs in key core technologies、Getting rid of the situation of being controlled by others is the common mission of our country’s enterprises and institutions, including mainstream media。What needs to be noted is，Although we value technology、Research Technology、Development technology、Use technology，Focus on using information technology innovation results to promote economic and social development，But we do not pursue technocentrism，Instead, we insist on using mainstream values ​​to guide technological development、Standardize the use of technology，Strive to seek advantages and avoid disadvantages、Stay safe。

Adhere to the supply-side structural reform of content production。Accurate、Authoritative information cannot be disseminated in a timely manner，Negative、Distorted information will confuse people’s minds;Positive、Correct thoughts and public opinions will not develop and grow，Negative、Wrong opinions and opinions will spread wildly。In the field of information production，Mainstream media must adopt ideas、Content、Form、Method、Means and other innovations，Provide more truth and objectivity in a timely manner、Information content with clear opinions，Firmly grasp the initiative and dominance in the public opinion field;We need to open up the media platform again，Building content production、Distribution and revenue mechanism，Provide creation and display space for various content producers，Let users、Professional organization、Content produced by communities and other entities enters the market，Make content production more diverse、Professional and smart，Thereby bringing richer content to mainstream media platforms、Diverse、vivid、Emotional network information，Continuously enhance the appeal to users、Infectiousness。At the same time，Mainstream media should explore the application of artificial intelligence in the collection of information content、Production、Distribution、Receive、Feedback，Provide thousands of people with thousands of faces、Featured and effective information，Comprehensively improve the precision guidance capability of public opinion guidance。

Adhere to the combination of legal network management and technical network management。Systematic review of relevant legal provisions on online content Dafabet reviewsgovernance and supervision，Modify and improve the lagging content，Make sure there are rules to follow、Evidence to rely on。Mainstream media can explore the establishment of a comprehensive governance collaboration mechanism with websites and applications that provide content information services，Develop web content management and moderation applications，Procedure the content stipulated by law and industry standards、Dataization、Processing，From management system、Operating mechanism、Guarantee mechanism、Accountability mechanism、Establish a systematic and complete network content management instruction execution system in terms of technical support and other aspects，Improve the intelligent level of content management，Ensure a healthy and orderly network ecosystem。